Hey, I’m Lucas. I’m an art director who works at the intersection of design, copy, and strategy, turning ideas into campaigns that feel visual, thoughtful, and memorable.

I think in frames, whether I’m building a text-heavy billboard, designing a print ad, shaping a digital campaign, or directing a spot. I’m drawn to work that communicates clearly across every medium, from bold traditional advertising to innovative digital experiences.

My background spans advertising design, photography, motion, and video production, which shapes how I approach ideas. I focus on clarity and visual order, choosing the right language for the message. I’m obsessed with the details that elevate a concept and turn solid ideas into work people actually remember.

I’m shaped by collaboration, fuelled by curiosity, and constantly studying why certain campaigns cut through while others fade. If you’re looking for an art director who cares as much about the idea as the execution, let’s talk.