Tension
Millennial professionals live fast-paced, digital-first lives with little time for meaningful connection.
Insight
In a fast world, human touch brings moments of stillness.
Big Idea
Soften your day through human touch.
Out-of -homes (OOHs):
Placed in major city intersections and buildings.
Activation:
Hold a moment forever through prints.
Digital:
Aēsop slows down the fast life of F1.
Art Director - Lucas Pelle
Copywriter - Myuri Srikugan