Tension
Millennial professionals live fast-paced, digital-first lives with little time for real connection.
Key Insight
In a fast world, human touch brings moments of stillness.
Big Idea
Soften your day. Reconnect with yourself and someone else.
Out-of-home (OOH)
Activation
At Union Station, Aesop uses biometric technology and hand balm to transform the physical touch between two people into a personalized, high-end art print created right before your eyes.
Credits
Art Director - Lucas Pelle Figliuzzi
Copywriter - Myuri Srikugan