THE EXECUTION
A large-scale experiential installation brings the Three-Minute Facial Routine to life. The centerpiece features a life-size version of the Humanrace kit within a minimalist environment defined by soft curves. A serene waterfall video and the gentle sound of cascading water create an oasis of calm, inviting visitors to physically engage with the brand.
The experience reinforces Humanrace’s philosophy of lasting skin health, while offering a moment of tranquility within the pace of everyday life.
THE IDEA
The campaign transforms a daily skincare routine into a mindful ritual. By creating space for pause and presence, Humanrace invites people to experience skincare not as a task, but as a moment dedicated entirely to themselves.
THE ASK
In a saturated skincare market, routines are often treated as something to get through, not something to experience. Humanrace set out to reframe the Three-Minute Facial Routine as a moment of intentional self-care—one that encourages people to slow down and reconnect with their skin.