Insight

Between rising costs, everyday expenses, and the pressure to make every dollar count, managing money can feel like a full-time responsibility.

Consumer Tension

We work hard for our money, but we don't always make it work as hard for us.

Brand Role

KOHO helps people get more from the money they already have.

Big Idea

Give Money a Job.

We gave money a personality and a job. Meet Money, KOHO's laid-back dollar-sign mascot who would rather relax than put in the effort.

Through humour, expressive character design, and KOHO's visual identity, the campaign turns an everyday financial truth into a memorable brand experience.