Art Director - Lucas Pelle Figliuzzi
Art Director - Jody Huosang
Copywriter - Chris Bolt
BIG IDEA
Tagline: "Tap Into Nothing."
Tap into Nothing is an off-ramp from the same old. It reframes the smartphone as a tactile, immersive experience, designed to feel as expressive and original as the people who use it.
CHALLENGE
To create a campaign that doesn’t just convince consumers that Nothing is an exciting product that pushes boundaries, but to inspire action, to convince them to get hands on with the product.
KEY INSIGHT
Smartphones stopped feeling smart when they all started feeling the same.
CREATIVE EXECUTIONS
