ART DIRECTOR - Lucas Pelle Figliuzzi COPYWRITER - Adithi Hebbar COPYWRITER - Zimo An
THE CHALLENGE
Gen Zs are exhausted, and they are now called the burnt-out generation. They want to slow down and take a breather.
TROPICANA REFRESHERS
THE IDEA
When the stressed and burnt-out Gen Zs try Tropicana Refreshers, they experience a moment of relaxation and happiness.
BIG IDEA
Squeeze the Moment.
OUT OF HOME ADS
TROPICANA & INSTAX CUSTOM FILM COLLABORATION
TROPICANA & SNAPCHAT LENS FILTER COLLABORATION
SOCIALS