CHALLENGE

Make Tropicana Refreshers their go-to drink for a quick reset.

TROPICANA REFRESHERS

INSIGHT

Gen Z crave small moments of relief throughout their day.

IDEA

Squeeze the moment.

OUT OF HOME ADS

TROPICANA & INSTAX CUSTOM FILM COLLABORATION

TROPICANA & SNAPCHAT LENS FILTER COLLABORATION

SOCIALS

Art Director - Lucas Pelle

Copywriter - Zimo An & Adithi Hebbar